This is the fifth installment in a new series from Restylers International. In this “Sales Tips” series, we will post short articles on how to make the sale, how to keep the customer, how to be professional, etc.
Many you will already know. But it is always good to review from time to time our sales techniques. After all, that is what keeps us in business!!
Here is the fifth installment of “Sales Tips – Dealer Sales” (Part 2).
When making Dealer calls, it is imperative that you project a Professional Appearance! So it is wise to evaluate what image you are putting forward in regards to your:
- Vehicle – Is it clean, presentable, have company signage; doesn’t have to be newest model.
- Materials – Are they organized, in good shape; not damaged, bent or torn.
- Clothing – Is it neat, clean, pressed vs. wrinkled; doesn’t have to be expensive, but do you give a $20 or $100 appearance?
- Demeanor – Your speech, attitude, way you present yourself; try to act like an equal, not superior.
The image we project says as much, if not more, than anything we verbally can say to the people we are trying to do business with!!